This event came to life in a rather peculiar way. In November 2015 a rather strange letter was printed in the Guernsey Press (Guernsey’s local paper). The letter complained about people running in the beautiful area of Kings Mills in Guernsey and advised ‘joggers’ to explore other parts of the island and to avoid Kings Mills.
Within hours a ‘tongue in cheek’ facebook group called “Kings Mills Jogging Club” was set up (by Dan Yabsley) and quickly reached over 900 members.
We worked with a couple of key volunteers to harness the public interest and put on an event, a positive response to a rather interesting letter. The event was set-up as a 2.5 mile Fun Run through the area of Kings Mills. The purpose – to raise money for two Guernsey boys who need financial support for life-changing and life-saving medical treatment.
Only 4 weeks passed from the letter being printed in the local paper to the event taking place. We managed to harness the support of the community with the use of a school’s facilities, police support, insurance, marshalls, volunteers and branded t-shirts.
The Fun Run had over 400 people sign-up. The weather was not kind to us, torrential rain and high winds, but that didn’t dampen the community spirit. We had an amazing 325-350 people turn out for the Fun Run and the event raised over £4,500 for the two boys.